London Blog
by Sean Hargrave, Staff Writer
A sad day -- but one in which 'The Telegraph' upheld its moral crusade against corruption and the FA walked the walk on its promise to enforce respect for the … Read the whole story
by Steve McClellan
Interpublic Group CEO Michael Roth said that for IPG, average time viewed is "not a key measurement for buying on Facebook." The issue of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Worldwide, 75% of respondents of a Kantar/TNS global survey watch videos from brands on Facebook, while 79% of respondents said they read brand posts … Read the whole story
by Steve McClellan
The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I saw Kate and Will this past weekend. Yes, I'm on a first-name basis with them. You might be, too. After all, we know … Read the whole story
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by Tobi Elkin
Ad-tech firm AppNexus said LinkedIn display inventory is now available through its platform. The development means that advertisers can target LinkedIn's audience of more … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
What is the promise and potential of programmatic? While programmatic has the potential to make the planning, activation, and optimization of advertising and media … Read the whole story