London Blog
For the first time, children are spending more time online than watching tv -- meaning that transparent influencer vlogging is become increasingly important to brands in reaching pre-teens and teens. Read the whole story
Snapchat parent Snap Inc. has reportedly filed for its initial public offering. Expected as early as March 2017, the social darling is hoping to … Read the whole story
COMMENTARYMore consumers are turning to their smartphones for shopping, and while many of them start a mobile purchase, most of them don't finish it. … Read the whole story
Spotify has been ramping up its ad sales effort and has doubled its revenues in each of the last two years. The company told … Read the whole story
- COMMENTARY
The cross-platform solutions player and big British broadcaster claim interactive TV advertising breakthrough on OTT devices. Read the whole story
- COMMENTARY
It's not quite TV, but it's close. Yes, Pinterest is testing Explore -- an extension of its existing platform, which will feature auto-play versions … Read the whole story
Microsoft has been enrolling key agencies, technology partners and small and medium-sized businesses in its Bing Ads Partner Program, and Tuesday announced the global … Read the whole story
- COMMENTARY
The Internet of Things will cause a tsunami of data triggered by billions of sensors of all types deployed around the world. One of … Read the whole story
Please join the editors of MediaPost in congratulating our 2016 winners. Go to our awards site for details on our AOY publishing and event … Read the whole story
