London Blog
John Lewis's bouncing #BusterTheBoxer has already walked Christmas for shares and engagement, and now it's the number one target for #StopFundingHate. Read the whole story
Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, a summary number showing … Read the whole story
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British newspapers that whip up anti-immigrant sentiment in their reporting and opinion columns may soon find themselves taking a hit in their pocketbooks, thanks … Read the whole story
Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% … Read the whole story
- COMMENTARY
What marketers think about each sector's email performance and what consumers tell them are two very different things, as the latest research makes very … Read the whole story
The Online Trust Alliance wants to address the boycott of advertising by consumers running ad blocking, so it's calling on ad industry executives to … Read the whole story
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Remember when all the rage was to set up a "war room" for monitoring social media while a campaign was live? The goal of … Read the whole story
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Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence tool" that is designed to weed out programmatic ads that slow down or … Read the whole story
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I was talking to a friend the other day about her daughter's holiday wish list. A nice young girl from a nice family, not … Read the whole story
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For every 10 apps that users install on their phones, more than three are ultimately uninstalled, new research finds. How do developers avoid finding … Read the whole story
