London Blog
by Sean Hargrave, Staff Writer
The real victim in all this has been the small agencies. They are innocent bystanders as brands force WPP, Interpublic, Omnicom and Publicis Groupe to slash media costs and then … Read the whole story
by Steve McClellan
All four of the major holding companies -- WPP, Interpublic, Omnicom and Publicis Groupe -- have now acknowledged that subsidiaries within their respective folds … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The reward is that the top players are seeing a rise in transactions through email. The alternative is to be one of the increasing … Read the whole story
by Chase Martin
Virtual Reality just went social and the first offering from a major player is coming to mobile-based VR viewers with immersive VR system support … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Every year since I started writing here back in 2013, I have looked back and tallied how well I did in terms of generating … Read the whole story
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by Laurie Sullivan
Microsoft is making available a data set from Bing search and Cortana virtual assistant queries to researchers who want to train their artificial intelligence … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Bot: Are you interested in purchasing a Handi-Douse Kitchen Fire Extinguisher? Consumer: No, I'm interested in operating it. I have a fire in my … Read the whole story
COMMENTARY
by Sean O'Neal
Measurement will be huge in 2017. Right now there is ambiguity around how things like viewability are being measured. It will become even more … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Continuing to take (steal?) inspiration from rival apps, Facebook is adding a split-screen group video chat feature to Messenger. Up to six friends can … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball to see header bidding seguing to mobile in-app advertising, increased adoption of … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Between 2015 and 2016, a stat graphic produced by Think With Google notes, time spent watching YouTube by Baby Boomer types tripled. Read the whole story