The real victim in all this has been the small agencies. They are innocent bystanders as brands force WPP, Interpublic, Omnicom and Publicis Groupe to slash media costs and then … Read the whole story
All four of the major holding companies -- WPP, Interpublic, Omnicom and Publicis Groupe -- have now acknowledged that subsidiaries within their respective folds … Read the whole story
The reward is that the top players are seeing a rise in transactions through email. The alternative is to be one of the increasing … Read the whole story
Virtual Reality just went social and the first offering from a major player is coming to mobile-based VR viewers with immersive VR system support … Read the whole story
Every year since I started writing here back in 2013, I have looked back and tallied how well I did in terms of generating … Read the whole story
Microsoft is making available a data set from Bing search and Cortana virtual assistant queries to researchers who want to train their artificial intelligence … Read the whole story
Bot: Are you interested in purchasing a Handi-Douse Kitchen Fire Extinguisher? Consumer: No, I'm interested in operating it. I have a fire in my … Read the whole story
Measurement will be huge in 2017. Right now there is ambiguity around how things like viewability are being measured. It will become even more … Read the whole story
Continuing to take (steal?) inspiration from rival apps, Facebook is adding a split-screen group video chat feature to Messenger. Up to six friends can … Read the whole story
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball to see header bidding seguing to mobile in-app advertising, increased adoption of … Read the whole story
Between 2015 and 2016, a stat graphic produced by Think With Google notes, time spent watching YouTube by Baby Boomer types tripled. Read the whole story