London Blog
by Sean Hargrave, Staff Writer
Consolidation will reshape adland in the year ahead as procurement reduces everything to cost -- and the only antidote is project-based work, which takes endless resources for small agencies, fuelling … Read the whole story
by Larissa Faw
Publicis media agency Starcom will manage the Fiat Chrysler business across APAC, China and Europe, following a formal review that included incumbent Maxus. The … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
After a year of surprises, MAD London is taking a festive break after today over Christmas and New Year's. We'll be back Tuesday, January … Read the whole story
by Laurie Sullivan
Google will publish a set of podcasts early next year that will put agencies behind the microphone to share their expertise and insights on … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Email is routinely written off because Millennials are communicating over messaging services. However, when it comes to brands, it's still their preferred channel -- … Read the whole story
by Tobi Elkin
What sets Hearts & Science apart is its ability to pair human insights and creativity with data -- not just machine-to-machine, data-driven audience acquisition. … Read the whole story
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by Thom Forbes
After months of negotiations with the Department of Justice, Deutsche Bank announced a $7.2 billion deal in principle yesterday to settle allegations that it … Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
Social media's impact seems to be on the verge of another dimension. Here's a look at a few of the major trends we saw … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Among other perks not afforded to mere mortals, stars and influencers can now block out nasty words and phrases posted by viewers of their … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Facebook is adding several features to Live Updates for its Mentions service as part of its push for more public figures to share live … Read the whole story
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by Tobi Elkin
LinkedIn's products chief is strategizing how to integrate some of Microsoft's tools and platforms with LinkedIn's services to improve targeting. Russ Glass, VP of … Read the whole story