Around the Net
Publicis Does Well Out Of Mars Media Review
- Campaign, Friday, December 23, 2016 6:56 AM
Publicis Media has done best out of Mars' media-buying review, landing the lion's share of the estimated GBP400m business in seven major markets. Zenith retained the estimated GBP90m UK account. Starcom won Germany and India from MediaCom and retained China and Southeast Asia. The German account is believed to be a significant win and roughly on par in size with the UK.
