London Blog
Who would have thought budget carrier Ryanair would be shining a light on transparent pricing to eliminate the doubt of "from" and "up to" promotions? Read the whole story
Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least … Read the whole story
COMMENTARYBefore the official opening of each annual CES in Las Vegas, the industry organization behind the show comes out with a look ahead, and … Read the whole story
LAS VEGAS -- CES is an acronym that stands for the "Consumer Electronics Show," but given the number of ad execs attending each year, … Read the whole story
- COMMENTARY
The stats are in, and the winner is clear. The channel marketers are showing the most interest in is their old, trusted friend -- … Read the whole story
According to a report by Amobee, 38% of all CES 2017 digital content engagement between December 3, 2016 and January 3, 2017 mentions Samsung … Read the whole story
- COMMENTARY
Generations are ordinarily thought of in 18-year increments. Baby Boomers, for example, were born between 1946 and 1964, and generally have similar media habits. … Read the whole story
While digital media startups are hardly rare, it's probably safe to say that few executives have co-founded, incubated and been instrumental in driving the … Read the whole story
- COMMENTARY
While digital complexity has created a world of new opportunities for brands and consumers alike, it's also seriously undermined a fundamental value shared by … Read the whole story
- COMMENTARY
For marketers who have yet to venture into the VR world, I have a few thoughts to share to help start you on your … Read the whole story
