London Blog
by Sean Hargrave, Staff Writer
The debate over whether Black Friday and Cyber Monday get people in the mood for Christmas or replace it is over. Official figures show that online sales peaked at the … Read the whole story
by Joe Mandese
On the eve of Donald J. Trump's inauguration as President of the United States of America, we surveyed industry executives -- both advertisers and … Read the whole story
COMMENTARY
by Joe Mandese
On the morning of his inauguration, I can't help but reflect on how magical Donald Trump truly is. And by that I don't mean … Read the whole story
by Steve McClellan
Dentsu confirmed today that a 36-year veteran of the holding company, Toshihiro Yamamoto, will become the next president and CEO of the firm, effective … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
For Christmas, my sister and brother in-law gave us an Amazon Echo. Over the years I have relied on Google searches conducted at my … Read the whole story
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by Tobi Elkin
Another form of ad fraud is on the scene. Adjust, a mobile attribution and analytics firm, said so-called "click injection" fraud is set to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Click-injection fraud, also known as fake clicks that can appear as "legitimate advertising interactions to marketing analytics systems," is forecast to become a major … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
With the news last week that ad-tech stalwart Rubicon Project is exploring strategic options, including a sale, industry vets weighed in on their views … Read the whole story
COMMENTARY
by Ellen Oppenheim, Op-Ed Contributor
Content from the recent raft of industry conferences reinforces the notion that any organization or executive that isn't consciously changing is at risk. Will … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
But how does fake news actually get made? 'BuzzFeed' has uncovered an interesting example illustrating one way. The process is fairly simple: Publish totally … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There is a movement across the advertising industry to build out a type of machine learning artificial intelligence that can look at key performance … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
One of the fundamental components of the Internet of Things are sensors. Coming in many forms, sensors essentially can tell when something or someone … Read the whole story