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Tesco And Morrisons' Do Well For 'Buzz' In YouGov's Latest BrandIndex

  • Campaign, Friday, January 20, 2017 9:04 AM

Averaged across the whole of 2016, Tesco’s buzz score was up 12.2 from -12.0 to 0.2, just taking it into positive territory. This was easily the biggest increase of any brand in the ranking. Morrisons' increase of 5.7, taking its score to 6.4, was the fourth highest after HSBC (up 7.8) and Eurotunnel (up 6.1).

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