The debate over whether Black Friday and Cyber Monday get people in the mood for Christmas or replace it is over. Official figures show that online sales peaked at the … Read the whole story
On the eve of Donald J. Trump's inauguration as President of the United States of America, we surveyed industry executives -- both advertisers and … Read the whole story
On the morning of his inauguration, I can't help but reflect on how magical Donald J. Trump truly is. And by that I don't … Read the whole story
Dentsu confirmed today that a 36-year veteran of the holding company, Toshihiro Yamamoto, will become the next president and CEO of the firm, effective … Read the whole story
For Christmas, my sister and brother in-law gave us an Amazon Echo. Over the years I have relied on Google searches conducted at my … Read the whole story
Another form of ad fraud is on the scene. Adjust, a mobile attribution and analytics firm, said so-called "click injection" fraud is set to … Read the whole story
Click-injection fraud, also known as fake clicks that can appear as "legitimate advertising interactions to marketing analytics systems," is forecast to become a major … Read the whole story
With the news last week that ad-tech stalwart Rubicon Project is exploring strategic options, including a sale, industry vets weighed in on their views … Read the whole story
Content from the recent raft of industry conferences reinforces the notion that any organization or executive that isn't consciously changing is at risk. Will … Read the whole story
But how does fake news actually get made? 'BuzzFeed' has uncovered an interesting example illustrating one way. The process is fairly simple: Publish totally … Read the whole story
There is a movement across the advertising industry to build out a type of machine learning artificial intelligence that can look at key performance … Read the whole story
One of the fundamental components of the Internet of Things are sensors. Coming in many forms, sensors essentially can tell when something or someone … Read the whole story