A report released Thursday suggests that this year marketers can expect to see an uptick in mobile search share resulting in higher mobile spend, … Read the whole story

GDPR is mandatory, but it will force brands to create 'VIP' clubs that serve customers better -- and when in place, will make the … Read the whole story

Adoption of programmatic native advertising grew by 86% in 2016, according to the latest trend report released this week by the sales intelligence platform … Read the whole story

Facebook's foray into live video has been short of seamless. Users are increasingly broadcasting violent and obscene events, public figures aren't embracing the medium … Read the whole story

Many people talk about the future of advertising. It's a hot topic, especially when you come from an agency background. I've sat in debates … Read the whole story

News stories will be accompanied by their respective sources, and, more notably, Facebook is promising to show the same list of stories to people … Read the whole story

Marketing used to be the most creative function in business. But today, the function has lost its creative soul. Read the whole story

The goal of a Budweiser World Series that has had more than 3.4 million views on Google's YouTube was to create a video that … Read the whole story