Around the Net
Karmarama Wins Philadelphia European Account
- Campaign, Thursday, January 26, 2017 7 AM
Mondelez has appointed Karmarama as the lead creative agency across Europe for cream cheese brand Philadelphia. Karmarama, which was acquired by consulting giant Accenture in November, won the work in a competitive pitch against Anomaly and Havas London. The incumbent, J Walter Thompson, did not repitch.
