London Blog
by Sean Hargrave, Staff Writer
A single accounting structure so brands have a clear view of what they're spending and sister agencies don't get involved in budget turf wars is the way forward for transparent … Read the whole story
by Laurie Sullivan
Three of the largest ad-tech companies have sent a warning to employees, investors and the industry about the uncertain future of technology and their … Read the whole story
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by Thom Forbes
As worldwide furor over the administration's temporary ban on admitting refugees and travelers from seven Muslim-majority countries grew over the weekend, President Donald Trump … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The majority of emails are now opened on a mobile device, so why are so many campaigns illegible or hard to interact with -- … Read the whole story
by Joe Mandese
In its first week in office, actions by the Trump Administration have triggered international crises for many marketers, some of whom are taking their … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Along with the continued strength of YouTube, Alphabet on Thursday credited mobile search with driving fourth-quarter revenue. Yet analysts are not sure mobile search … Read the whole story
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by Steve McClellan
Andrew Benett, Global CEO Havas Creative Group and Havas Worldwide is leaving the company and be replaced by Havas Group CEO Yannick Bollore effective … Read the whole story
by Joe Mandese
"If you repeat a lie enough, it becomes the truth." That quote has been attributed to Nazi propaganda minister Joseph Goebbels. I say attributed, … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
There are strong indications that the next technological revolution will be artificial intelligence. For decades, AI has been a sci-fi dream, but core developments … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, media buyers, publishers, and ad tech executives polled say that they expect to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
How do you attribute sales in an affiliate program? It's a no-brainer, according to Rakuten Marketing. Rakuten's Danny Kourianos tells why. Read the whole story