Around the Net
Ogilvy To Consolidate Global Brands, Starting In The U.S.
- Campaign, Monday, January 30, 2017 6:55 AM
The global array of Ogilvy brands is consolidating into "a single, branded, integrated operating company," according to Ogilvy & Mather Worldwide Chairman & CEO John Seifert. Effective immediately, Ogilvy operations in the U.S. will operate as one P&L. The collapsing of brands that is now taking place in the U.S. will be reflected globally over the next year.
