London Blog
A single accounting structure so brands have a clear view of what they're spending and sister agencies don't get involved in budget turf wars is the way forward for transparent … Read the whole story
Three of the largest ad-tech companies have sent a warning to employees, investors and the industry about the uncertain future of technology and their … Read the whole story
As worldwide furor over the administration's temporary ban on admitting refugees and travelers from seven Muslim-majority countries grew over the weekend, President Donald Trump … Read the whole story
- COMMENTARY
The majority of emails are now opened on a mobile device, so why are so many campaigns illegible or hard to interact with -- … Read the whole story
In its first week in office, actions by the Trump Administration have triggered international crises for many marketers, some of whom are taking their … Read the whole story
- COMMENTARY
Along with the continued strength of YouTube, Alphabet on Thursday credited mobile search with driving fourth-quarter revenue. Yet analysts are not sure mobile search … Read the whole story
Andrew Benett, Global CEO Havas Creative Group and Havas Worldwide is leaving the company and be replaced by Havas Group CEO Yannick Bollore effective … Read the whole story
"If you repeat a lie enough, it becomes the truth." That quote has been attributed to Nazi propaganda minister Joseph Goebbels. I say attributed, … Read the whole story
- COMMENTARY
There are strong indications that the next technological revolution will be artificial intelligence. For decades, AI has been a sci-fi dream, but core developments … Read the whole story
- COMMENTARY
In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, media buyers, publishers, and ad tech executives polled say that they expect to … Read the whole story
- COMMENTARY
How do you attribute sales in an affiliate program? It's a no-brainer, according to Rakuten Marketing. Rakuten's Danny Kourianos tells why. Read the whole story
