London Blog
by Sean Hargrave, Staff Writer
The majority of consumers think branded content is just in the way of their online experience. Every storyteller will reveal that this is because they're not involved. If there's nothing … Read the whole story
by Steve McClellan
WPP is assembling a dedicated unit dubbed "Team WBA" that will provide services worldwide including traditional and digital advertising, media investment management, promotion and … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
As real-time social platform Snap Inc. prepares to file for its initial public offering, some time next week, all eyes are on Snapchat. The … Read the whole story
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by Gavin O'Malley
Righting its ship, Apple reported better-than-expected earnings for the fiscal first quarter on Tuesday. Along with record quarterly revenue of $78.4 billion -- up … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal … Read the whole story
by Jess Nelson
Google employees in eight offices across the United States staged a walkout on Monday, protesting the immigration ban signed by President Trump in an … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new data from Accenture of almost 26,000 consumers across 26 countries, one-third of consumers in every age group are interested in using … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Globally, the number of mobile devices with ad blocking software installed jumped 38% from 275 million at the end of 2015 to 380 million … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Virtual and augmented reality are moving toward mass adoption. Most VR sales have actually been smartphone accessories, despite all the innovations in headsets. This … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
With the explosion of video roll, it's time for marketers to begin thinking about how to use searchable video in their plans. Phil Nottingham, … Read the whole story