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60% Of Brand Content Is 'Meaningless Clutter,' Havas Study Finds
- Marketing Week, Wednesday, February 1, 2017 6:27 AM
Some 60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results. That is the conclusion of a new report by media agency Havas. For the first time this year, The ‘Meaningful Brands’ study looked at the role of content and whether it has value or not.
