The majority of consumers think branded content is just in the way of their online experience. Every storyteller will reveal that this is because they're not involved. If there's nothing … Read the whole story
WPP is assembling a dedicated unit dubbed "Team WBA" that will provide services worldwide including traditional and digital advertising, media investment management, promotion and … Read the whole story
As real-time social platform Snap Inc. prepares to file for its initial public offering, some time next week, all eyes are on Snapchat. The … Read the whole story
Righting its ship, Apple reported better-than-expected earnings for the fiscal first quarter on Tuesday. Along with record quarterly revenue of $78.4 billion -- up … Read the whole story
As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal … Read the whole story
Google employees in eight offices across the United States staged a walkout on Monday, protesting the immigration ban signed by President Trump in an … Read the whole story
According to new data from Accenture of almost 26,000 consumers across 26 countries, one-third of consumers in every age group are interested in using … Read the whole story
Globally, the number of mobile devices with ad blocking software installed jumped 38% from 275 million at the end of 2015 to 380 million … Read the whole story
Virtual and augmented reality are moving toward mass adoption. Most VR sales have actually been smartphone accessories, despite all the innovations in headsets. This … Read the whole story
With the explosion of video roll, it's time for marketers to begin thinking about how to use searchable video in their plans. Phil Nottingham, … Read the whole story