As the go-to service for reaching Millennials, it's well placed against an older Facebook. But investors need to ask whether the audience it has had for a year or two … Read the whole story
Ad requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, … Read the whole story
A whopping one in three companies are not expecting to be GDPR-compliant in time for May 2018, yet two in three know it's looming … Read the whole story
The two tech giants could launch the ability to make and receive voice calls from their Internet-connected hubs later this year, Read the whole story
Among other factors, marketers can thank mobile for slowing the adoption of ad blockers among millennials.That's because mobile ad blockers are often not as … Read the whole story
"This lets Ghostery be inside a parent company that is 100% focused on business-to-consumer," Evidon CEO Scott Meyer says. Read the whole story
Mergers force leaders to deal with a variety of egos with conflicting viewpoints. That in itself is a challenge. Agency owners rightfully take great … Read the whole story