Big FMCGs have a third option for growth in addition to cutting cost or going premium -- direct sales as the way to own the customer, their data and the … Read the whole story
The company is also working on gaining MRC accreditation for video impressions and viewable statistics, as well as General Invalid Traffic, which includes bot … Read the whole story
Welcome emails are not only good manners, they're a great follow-up to increase wallet share and make people far more likely to keep opening … Read the whole story
The goal is to welcome more than 50,000 visitors including 5,000 startups during the three-day event held June 15, 16, and 17 in Paris, … Read the whole story
Imagine a world with no spell check -- then suddenly hearing someone say that there were tools available to autocorrect all your spelling in … Read the whole story
Kollman was most recently global head of insights at SABMiller. At Kantar, Kollman will work internally and with the company's global clients on a … Read the whole story
Most people find other people's selfies fake and annoying, while viewing their own as pleasingly authentic, according to a new study by psychology researchers … Read the whole story
Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for … Read the whole story
Like all other XX under XX lists, SB Journal's list recognizes the top young leaders in a sector, in this case the publication's coverage … Read the whole story
I still see -- in a number of MediaPost articles and in other places -- a lot of talk about "brand love." So let's … Read the whole story
Google engineers have developed a labeling technique that enables the technology to pinpoint a location or geographic position based on a variety of data … Read the whole story