Nestle has credited its focus on innovation and marketing for helping its ecommerce sales almost double in four years. The company, which is behind brands including KitKat and Nescafe, says
ecommerce now accounts for 5% of total sales, up from 2.9% in 2012. Ecommerce is one of the fastest areas of growth, up by 18% last year -- six times faster than its average growth.
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