ISBA research shows what many have long suspected. The direction of travel in adland is in-house, to where the brand is more in control and isn't paying a fortune for … Read the whole story
The recent changes in Google's brand safety policies mean stricter guidelines and more controls for advertisers on YouTube, but the Internet giant is not … Read the whole story
Rather than build the technology, Audience Network, Facebook's partners program, will work with qualified mobile Web publishers and a select group of technology partners … Read the whole story
The brief for this year's student competition: Connect audiences to an idea from a global brand in a way not possible three years ago. … Read the whole story
Quit batting your seductive visual sensors at me. You know I can't resist. But I often wonder what I'm giving up when I give … Read the whole story