This Year's Future Lions Will Be Looking Beyond The Expected

Future Lions, the student competition of the Cannes Lions Festival of Creativity that is organized by WPP’s AKQA, has issued its call for entries for this year’s competition. 

This year’s theme is “Beyond,” as in looking beyond what’s expected to create the future. The brief: Connect audiences to an idea from a global brand in a way not possible three years ago. The deadline for entries is April 12. 

For the fourth year in a row, Google is the official partner of the Future Lions competition. 

The five winning ideas will be celebrated on stage at the Cannes Lions International Festival of Creativity on June 21. In addition to a trophy, the winners receive full access to the Festival. 

More on this year’s Future Lions programs can be found here

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