London Blog
by Sean Hargrave, Staff Writer
Mobile app use is booming, but attention is focused on a small number of destinations. The brand opportunity lies more in mobile advertising combined with proximity than driving m-commerce directly. Read the whole story
by Gavin O'Malley
Continuing to challenge Facebook's ad-targeting expertise, Snap is rolling out a new ad product that tracks the relationship between online and offline conversions. The … Read the whole story
by Sara Guaglione
Titled "First Impressions" and created by the Guardian's in-house VR team, this is the third virtual reality project from the Guardian available on Daydream … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Email's not just about nurturing existing contacts. Now is the perfect time to use third party data to swell your lists before the massive … Read the whole story