Mobile app use is booming, but attention is focused on a small number of destinations. The brand opportunity lies more in mobile advertising combined with proximity than driving m-commerce directly. Read the whole story
Continuing to challenge Facebook's ad-targeting expertise, Snap is rolling out a new ad product that tracks the relationship between online and offline conversions. The … Read the whole story
Titled "First Impressions" and created by the Guardian's in-house VR team, this is the third virtual reality project from the Guardian available on Daydream … Read the whole story
Email's not just about nurturing existing contacts. Now is the perfect time to use third party data to swell your lists before the massive … Read the whole story