Starting in May, Apple plans to cut the commissions it pays on apps and in-app purchases from 7% down to 2.5%. While Apple is … Read the whole story

Mobile click share continued to grow in Q1, representing 59% of all paid-search traffic, as advertisers followed consumers' preference to search on mobile devices. … Read the whole story

It has taken years to keep marketing from being viewed as a "colouring-in" department, but is the hard-won title of CMO endangered? Is marketing … Read the whole story

LinkedIn has launched Matched Audiences, a suite of three targeting tools that aim to connect marketers with their audiences. Read the whole story