London Blog
Hands up -- who wants to tell the CFO that growth in mobile marketing means you really have just wasted half the display budget? Read the whole story
Google and Facebook combined accounted for 20% of global advertising across all media in 2016, up from 11% in 2012. The two companies captured … Read the whole story
WPP CEO Martin Sorrell took a roughly one-third reduction in total compensation, largely due to the phase-out of a long-term incentive plan that many … Read the whole story
- COMMENTARY
In another bid to boost its bottom line, Twitter is pondering a premium Tweetdeck-like service for professionals willing to pay for social insights. "We're … Read the whole story
Ad-tech firm Integral Ad Science (IAS) has teamed with a group of Fortune 500 companies to determine and measure how viewable exposure time and … Read the whole story
