London Blog
by Sean Hargrave, Staff Writer
Social media marketers will find they can learn from the election as we see the classic challenger vs incumbent messaging strategies take shape. Read the whole story
by Steve McClellan
McDonald's apologized Monday for an ad that is running in the UK and has been perceived as exploiting and trivializing childhood bereavement. Read the whole story
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by Laurie Sullivan
Google will enforce new ad policies by removing ads on its AdSense network and DoubleClick ad exchange when publishers violate the rules. The good … Read the whole story
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by Tobi Elkin
A new study suggests that so-called "advanced video advertising" offers better performance than standard pre-roll video ads. The study, by Innovid, examined thousands of … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Email marketing can no longer be trusted without more companies and ISPs switching to the tech that proves who the sender really is. Read the whole story