Google has transformed search engine advertising and marketing, but few might have anticipated the move to use machine learning as the core technology to … Read the whole story

Havas Group has announced the release of the Client Trading Solution (CTS), a programmatic solution offering clients visibility and control over their advertising campaigns. … Read the whole story

"Advertisers were led to believe that Facebook's video advertising performed better -- and was therefore more valuable -- than it really was," marketers argue. Read the whole story

Bloomberg executive Todd Swidler is joining Twitter as the new global head of live business. He is is credited with launching Bloomberg Media's digital … Read the whole story