London Blog
by Sean Hargrave, Staff Writer
Talk is turning into action as John Lewis ditches boys and girls labels and Clarks becomes embroiled in a sexism row. Read the whole story
by Steve McClellan
WPP has dubbed its newly merged MEC-Maxus agency Wavemaker. With $38 billion in billings, the resulting entity is being positioned as a "media, content … Read the whole story
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by Jess Nelson
Mapp Digital announced Tuesday that PUMA has selected the independent marketing technology company as its customer engagement platform for digital marketing initiatives in Europe. Read the whole story
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by Sara Guaglione
'Politico' Europe executive editor Matthew Kaminski wrote in a May memo that the 'London Playbook' represents "our desire to connect London's political world - … Read the whole story
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by Richard Whitman, Columnist
The VML-Rockfish combination is the latest agency consolidation move made by WPP in recent months. In June, it confirmed it was combining MEC and … Read the whole story