London Blog
Talk is turning into action as John Lewis ditches boys and girls labels and Clarks becomes embroiled in a sexism row. Read the whole story
WPP has dubbed its newly merged MEC-Maxus agency Wavemaker. With $38 billion in billings, the resulting entity is being positioned as a "media, content … Read the whole story
Mapp Digital announced Tuesday that PUMA has selected the independent marketing technology company as its customer engagement platform for digital marketing initiatives in Europe. Read the whole story
'Politico' Europe executive editor Matthew Kaminski wrote in a May memo that the 'London Playbook' represents "our desire to connect London's political world - … Read the whole story
The VML-Rockfish combination is the latest agency consolidation move made by WPP in recent months. In June, it confirmed it was combining MEC and … Read the whole story
