MAD London
Wednesday, November 8, 2017
  • TV Still Dominates Global Marketers' Ad Spend

    Digital is making inroads -- but successful high-budget campaigns, spending $10 million or more, still place 66% of their media spend into TV. Read the whole story

  • IPG Finds Increased Viewability Boosts Performance, Calls It 'Table Stakes'

    Interpublic, which has been leading a charge that the ad industry's current standard of "viewability" may not go far enough, this morning released results ... Read the whole story

  • Yahoo Mail Users Report Service Outages

    Yahoo Mail is down again, according to users. This is the second time in two weeks. Read the whole story

  • Will We Ever Let Robots Shop For Us?

    If there were any area where machines can beat humans, it would be in making purchases. They're much better at filtering based on objective ... Read the whole story