Days before the IAB Leadership Summit kicks off, the IAB Tech Lab has released an OpenRTB advisory for the GDPR, which goes into effect … Read the whole story

By serving as a partner across multiple touchpoints, Publicis will no longer be "dependent" on clients' paid advertising budgets or the whims of account … Read the whole story

Reporting its first quarterly profit since going public, Twitter took in $91 million in fourth-quarter 2017. By contrast, the company lost $167 million during … Read the whole story

Digital video viewing continues to rise, driven by social networks, over-the-top streaming options, YouTube, and chat apps, according to eMarketer's first Global Digital Video … Read the whole story