ISBA's conference showed brands want data-driven advertising to be completely viewable, and a lot more transparent. Read the whole story
It's still early in the game, but the company's potential in the video business is becoming clearer every day. While Netflix is focused on … Read the whole story
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called this release "the most significant revamp" of Adobe Advertising Cloud Search since the … Read the whole story
The goal is to keep AdWords running fast and stay within "manager account limits" -- defined by Google as the maximum number of active, … Read the whole story
Taboola on Wednesday released comScore data indicating impressive growth and is using it as an opportunity to project an even more impressive one: $1 … Read the whole story