The concessions Facebook has made to ISBA are surely just measures it needs to take by May 25th anyway? Read the whole story
Publishers working with Google that target ads to European consumers will gain a way to serve non-personalized ads before the General Data Protection Regulation … Read the whole story
WPP's MediaCom is the top-ranked media agency network, Nike is the top brand and Unilever is the top advertiser. McD's 'Capacity Based McDelivery' Is … Read the whole story
A new custom data set can be segmented between linguistic preferences to better understand the complexity and nuances of Spanish-speaking Hispanics and bilingual Hispanics. Read the whole story
Publicis Media's Zenith unit has upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects global ad … Read the whole story