Gunn Report, now part of WARC, has released its 2018 Gunn Media 100, a global ranking of the world's most awarded campaigns and companies, based on their performance in media competitions around the world.

According to the report, MediaCom London is the top-ranked media agency, MediaCom is the top-ranked media agency network, Nike is the top brand and Unilever is the top advertiser.

McD’s ‘Capacity Based McDelivery’ Is Gunn’s Top-Ranked 2018 Media Campaign. The campaign was developed by OMD Singapore. McDonald's promoted its delivery service McDelivery in Singapore in partnership with Google.

By integrating McDonald's first-party data with Google's hyperlocal targeting, per the report, they maximized media cost efficiency and managed consumer expectations of delivery time through tailored messages, mapping real-time restaurant data against paid-search spends via a live API.

MediaCom London had four campaigns ranked in the top 100: 'Best Day Of My Life' for Shell (6), 'Singing Our Way To The Top Of The Box Office' for Universal Pictures' Sing (22), 'Missing Type' for NHS Blood & Transplant (30) and 'Dark To Light' for Gucci Guilty (77).

PHD New York was second-ranked, with four campaigns in the top 100. Their highest-ranked campaign (13) is 'The Debate Headache' for GlaxoSmithKline's Excedrin.

Mindshare Mumbai is ranked third with three campaigns making the cut.

Nike had four campaigns featured in the top 100, all from the U.S. McDonald's is the second-ranked brand, followed by Snickers and Dove.

Among advertisers, Procter & Gamble is in second place behind Unilever. Both advertisers have six brands featured in the top 100 campaigns. Mars was third with five campaigns in the top 100.

The U.S. dominates the rankings with 30 campaigns in the top 100, 12 of which placed in the top 20. UK is second with 11 campaigns. Australia and India follow. In total, 24 countries are represented.

More on the rankings can be found here — but you’ll have to pay for access.