London Blog
If you're in magazines or local papers, the AA/Warc figures may be a wakeup call. Read the whole story
Interpublic reported a nearly 6% gain in Q1 net revenue to $1.77 billion, signaling "evidence of marketers returning to growth mode," CEO Michael Roth … Read the whole story
Cynthia Glasbrenner, Publicis svp-managing director, will lead the unit, which spans social media buying and planning, strategy, creative, listening and advanced analytics. Read the whole story
Amazon does not break out ad sales in its quarterly financials, but reported it Thursday within "other," a category that rose to $2.0 billion … Read the whole story
- COMMENTARY
As user trust in the tech giants wanes, publishers need to up their game to take on the duopoly. Read the whole story
Cross-device tracking and website visitors should be a greater focus for search marketers as the EU begins to enforce GDPR. Google began working on … Read the whole story
- COMMENTARY
A new global poll shows that firms have laid away $4.2 million for possible GDPR fines. But how many really expect to pay? Read the whole story
