MediaPost Publications - MAD London 12/03/2018

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London Blog

Marriott Starwood -- Did GDPR Just Get Real?

by Sean Hargrave, Staff Writer

Will this be the first massive data breach dealt with by GDPR and its massive data breach fines? Read the whole story

Read Now »

Marriott Reports Breach Of Data On 500 Million Starwood Guests
by Ray Schultz
Email addresses are among the information stolen, and credit card numbers were exposed on some guests. Read the whole story
With Some Concerns About The Economy, Forecasters See Modest Ad Growth In 2019
by Larissa Faw, Steve McClellan
GroupM, Magna and Zenith are out with their annual advertising forecasts for 2019, which predict low-to-mid-single-digit increases in ad growth next year. Read the whole story
COMMENTARY
What If Marketers Cut Out A Thousand Cuts?
by Joe Mandese
What if instead of relying on the current loony scape of programmatic media-buying, big advertisers built their own plumbing from scratch, cutting out the … Read the whole story