London Blog
by Sean Hargrave, Staff Writer
The US seems likely to take action against France for taxing the tech giants. The UK stands next in line. Read the whole story
by Steve McClellan
The companies announced a definitive agreement early Friday that values the research arm at $4 billion. It will be spun out of WPP into … Read the whole story
by Laurie Sullivan
Brand awareness, website conversion and job applicants are the new objectives added to Campaign Manager, a tool that allows marketers to create ad campaigns … Read the whole story
by Sara Guaglione
'WSJ Magazine' is partnering with Huasheng Media on a five-year licensing deal to produce a magazine featuring men's fashion, lifestyle and business content. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
The suggestion that success will result from mere ownership of a "first-party data asset" is misleading at best. Read the whole story