The latest research shows a huge boom for view rates and dwell time. But without a kitemark, how do brands hunt it down? Read the whole story
Sadoun equates the transformational shift toward data to advertising's earlier move away from print and radio to TV. "We live in a digital-first world," … Read the whole story
North America, the Groupe's largest market, suffered a 3.1% organic revenue decline in the first half of the year, the company reported today. Investors … Read the whole story
Users in those countries can still see their own likes by tapping on the "liker list," but their friends will not be able to … Read the whole story
Cory Berger is joining Grey as its first Worldwide Chief Marketing Officer. Berger will be responsible for driving Grey's growth across the global network. … Read the whole story
As the channel matures, it is time for marketers to follow some simple steps to counter its transparency crisis. Read the whole story