Cory Berger is joining Grey as its first Worldwide Chief Marketing Officer. Berger will be responsible for driving Grey's growth across the global network.
Berger joins Grey from independent creative agency, Pereira O’Dell. Over the past six years, as Managing Director, he established and led its New York operation.
At Grey Berger will lead the planning, development and execution of the agency's marketing, reputation management and multinational new business efforts. The goal: communicate Grey's "Famously Effective" brand positioning and capabilities to all key audiences, internally and externally.
Grey Global CEO Michael Houston stated, "We've established this new position to advance Grey's borderless way of working in order to seize new growth opportunities on a global basis. Cory is a highly-respected marketer with his finger on the pulse of what clients are looking for.”