London Blog
by Sean Hargrave, Staff Writer
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US. Read the whole story
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by Wendy Davis
A federal judge has refused to dismiss a lawsuit alleging the company violated users' privacy by sharing their information with outside developers, including the … Read the whole story
by Laurie Sullivan
The probe, which begins with a focus on advertising dominance, has asked Google to hand over documents related to the business. Privacy and user … Read the whole story
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by Ray Schultz
This lapse causes firms to lose out on additional engagement and purchases, parcelLab reports. Read the whole story
by Joe Mandese
The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry's "measurement systems are aligned to … Read the whole story
by Joe Mandese
Amazon retained its position as the No. 1 consumer brand in terms of customer loyalty, according to just-released findings from Brand Keys annual tracking … Read the whole story