London Blog
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US. Read the whole story
A federal judge has refused to dismiss a lawsuit alleging the company violated users' privacy by sharing their information with outside developers, including the … Read the whole story
The probe, which begins with a focus on advertising dominance, has asked Google to hand over documents related to the business. Privacy and user … Read the whole story
This lapse causes firms to lose out on additional engagement and purchases, parcelLab reports. Read the whole story
The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry's "measurement systems are aligned to … Read the whole story
Amazon retained its position as the No. 1 consumer brand in terms of customer loyalty, according to just-released findings from Brand Keys annual tracking … Read the whole story
