We predicted a 80% drop in profits would see big change for "The Telegraph." But how much is it now worth? Read the whole story
S4 CEO Martin Sorrell said earlier this month that disposing of GroupM would unlock value. WPP CEO Mark Read addressed the subject on a … Read the whole story
That shift in ad dollars has forced publishers like Conde Nast, whose titles include 'Vogue' and 'Vanity Fair,' to develop business plans that are … Read the whole story
Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. … Read the whole story
Many B2B teams find it challenging when entering new markets or channels, inRiver finds in a study. Read the whole story