• Fast Company, Sunday, October 27, 2019 9:12 PM

Consumers are spending less time on Facebook, per a report from Activate. “In 2017, Americans spent 14 hours per month on average on the social media site, and that number had dropped 26% to 9 hours per month in 2019, Activate CEO and cofounder Michael Wolf said at The Wall Street Journal‘s Tech Live conference in Laguna Beach, California,” according to Fast Company. “Several researchers, including eMarketer, have also tracked the movement of younger users (12-34) away from Facebook and toward services like Instagram (which Facebook owns), Snapchat, and TikTok.”

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