London Blog
by Sean Hargrave, Staff Writer
Current thinking suggests we will just get another parliament, not a decisive route forward for Brexit. Read the whole story
COMMENTARY
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The 'FT' is now developing a more cohesive strategy for how podcasts might work in generating subscription revenue. Read the whole story
by Joe Mandese
Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading … Read the whole story
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by Richard Whitman, Columnist
The World Federation of Advertisers' report concludes marketers need a smarter approach to agency management if they want more productive relationships. Read the whole story
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by Laurie Sullivan
Only 33% of marketers believe in their ability to fully optimize ad investments in real-time, a report focused on the state of data-driven companies … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
LinkedIn's research found marketers are expecting too much too soon. When return is measured too quickly it's not actually ROI, but rather key performance … Read the whole story