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John Lewis Christmas Ads Are Losing Their Emotional Appeal

  • Campaign, Wednesday, October 30, 2019 9:17 AM
It's nearly that time of year again when John Lewis unveils its much-awaited Christmas ad. However, according to research from Unruly, the last two years have seen the retail brand launch its least emotionally engaging spots in the past eight years. Campaign reveals the most engaging ad remains "The bear and the hare" from back in 2013.

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