London Blog
Current thinking suggests we will just get another parliament, not a decisive route forward for Brexit. Read the whole story
- COMMENTARY
The 'FT' is now developing a more cohesive strategy for how podcasts might work in generating subscription revenue. Read the whole story
Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading … Read the whole story
The World Federation of Advertisers' report concludes marketers need a smarter approach to agency management if they want more productive relationships. Read the whole story
Only 33% of marketers believe in their ability to fully optimize ad investments in real-time, a report focused on the state of data-driven companies … Read the whole story
- COMMENTARY
LinkedIn's research found marketers are expecting too much too soon. When return is measured too quickly it's not actually ROI, but rather key performance … Read the whole story
