Marketing Automotive Weekly
Monday, April 2, 2018
  • Mazda Intros Updated CX-3, Breaks Brand Campaign

    The spot urges viewers to "Turn off the highway and soar. Spread your wings." It ends with "Mazda. Feel Alive." The brand's longtime tagline, … Read the whole story

  • Super 8 Is First Hotel Brand With a Concept Vehicle

    "As a brand, we think it's incredibly important to find ways for our guests to interact with us that are both fun and unexpected," … Read the whole story

  • Tesla Says Autopilot Was On In Fatal Crash

    The Tesla that crashed last week, killing the driver, was operating in Autopilot mode, according to the company. The Model X electric SUV crashed … Read the whole story

  • Hakuhodo Wins Honda Assignment

    Honda has appointed Hakuhodo Collective for ad duties across Europe, Campaign reports. The Japanese agency will draw resources from a number of its agencies … Read the whole story

  • Self-Driving Cars? We're Already In Danger

    Uber's crash of a self-driving car brings reflections on using technology to make the world a better place -- for everyone. Read the whole story

  • Media Stocks Must Be On Guard After Trump Tweets

    How do we figure media stock futures? Include more presidential media -- TV and tweets -- into any financial calculations. Read the whole story

  • More Car Ads Making Impressions Without Consumer Clicks

    Some 76% of participants of a recent survey remember seeing an online car ad in the past year, with 81% of male respondents more … Read the whole story