Drive Time
Ford created a 67-second Mustang Day video which includes historic footage of Mustangs through the ages and the drivers who are devoted to the brand. Read the whole story
"Storytelling is a critical part of marketing and being successful hinges on the ability to make it resonate emotionally," says Fiat Chrysler Automobiles CMO … Read the whole story
GM is helping dealers respond more quickly to emails--24/7. The program deploys 50 writers. Read the whole story
Thank to virtual reality, choosing a car from a brochure may fade away as car shoppers configure the trim level and color of their … Read the whole story
The BMW Group has opened its autonomous driving campus in Bavaria, where it will centralize development of fully automated driving. BMW is in the … Read the whole story
This is one of the first big moves since Discovery Communications and The Enthusiast Network formed a joint venture last August, combining The Enthusiast … Read the whole story
In what is being described as a boardroom coup, Volkswagen named Herbert Diess as its CEO yesterday, abruptly ending the less-than-three-year reign of Matthias … Read the whole story
