Marketing Automotive Weekly
Tuesday, April 17, 2018
  • BMW, Jeep, Toyota Named Most-Loved Auto Brands

    "Storytelling is a critical part of marketing and being successful hinges on the ability to make it resonate emotionally," says Fiat Chrysler Automobiles CMO … Read the whole story

  • GM Launches Email Support Program For Dealers

    GM is helping dealers respond more quickly to emails--24/7. The program deploys 50 writers. Read the whole story

  • Carmaker Takes Virtual Reality For A Test Drive

    Thank to virtual reality, choosing a car from a brochure may fade away as car shoppers configure the trim level and color of their … Read the whole story

  • BMW Opens Campus To Develop Autonomous Vehicles

    The BMW Group has opened its autonomous driving campus in Bavaria, where it will centralize development of fully automated driving. BMW is in the … Read the whole story

  • The Enthusiast Network Rebrands As Motor Trend Group

    This is one of the first big moves since Discovery Communications and The Enthusiast Network formed a joint venture last August, combining The Enthusiast … Read the whole story

  • Diess Will Steer Volkswagen After CEO Muller Is Shown The Exit Ramp

    In what is being described as a boardroom coup, Volkswagen named Herbert Diess as its CEO yesterday, abruptly ending the less-than-three-year reign of Matthias … Read the whole story